Signature by Levi Strauss & Co. Signs Agreement with Randa Accessories
Tuesday, August 11, 2009
Signature by Levi Strauss & Co.T has announced a new licensing agreement with Randa Accessories to manufacture, market, distribute and sell men's belts, wallets, personal leather goods, gifts, backpacks and bags in the United States. The new collection will be sold in mass market retailers starting with the Fall 2009 season.
"Randa is pleased to enter into another important strategic alliance with Levi Strauss & Company," states David J. Katz, Senior Vice President and Chief Marketing Officer of Randa Accessories. "Signature by Levi Strauss & Co.T builds on our legacy of successful brands from the LS & Co. portfolio joining Levi's, Red Tab and Dockers. It is an important addition to our portfolio and an integral part of our marketing strategy. Signature by Levi Strauss & Co.T will represent high-quality, fashionable leather accessories and bags at affordable prices to consumers who shop at value-focused stores."
Founded in 1853 by Bavarian immigrant Levi Strauss, Levi Strauss & Co. is one of the world's largest brand-name apparel marketers with sales in more than 110 countries. There is no other company with a comparable global presence in the jeans and casual pants markets. LS & Co. market-leading apparel products are sold under the Levi's®, Dockers® and Levi Strauss Signature® brands. For more information, visit http://www.signaturebylevistrauss.com/us/default.asp.
Randa is the leading manufacturer, distributor and marketer of lifestyle accessories including belts, wallets, neckwear, small leather goods, luggage, casual bags, business cases, and gifts for men, women and children. Randa also provides in-store services and training for industry-leading clients.
From its origin as a neckwear company over seventy years ago, Randa now sells fashion, luxury, and private branded products to major retailers in all channels of distribution. The company's products are sold in more than 10,000 stores worldwide. Visit http://www.randa.net for more information.
