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FOR IMMEDIATE RELEASE New York, NY (January 9, 2017) – Randa Accessories debuted the “Accessories Lab,” an innovative, 500 square foot, accessories destination at Myer Department Store’s Bourke Street location. Myer is Australia’s largest department store group with 67 locations across the country.
The Accessories Lab is an innovative shopping experience that offers belt and wallet personalization, accessory and apparel styling, and tailored solutions for small leather goods, within a custom designed in-store shop.
“Ultimately we wanted to focus on a true accessories destination that allows customers to buy various pieces that fit their lifestyle by bringing together neckwear, jewelry, small leather goods, belts and gifts, in an integrated, elevated, personalized and serviced experience,” says Randa Australia general manager Dene Heath.
The fully-staffed Accessories Lab has on-site customization experts that are available to help customers shop in-store, as well as fulfill personalized online orders throughout the entire country. Planned to look and feel like a design workshop, men and women will feel welcome to browse assortments with ease.
“We have seen a 100% lift in sales at the Myer Bourke Street store since the implementation of Accessories Lab,” says Heath.
Due to the success of Accessories Lab, further roll-outs of this concept to the Sydney Central Business District, and other top-tier stores throughout Australia, will continue in 2017. This concept is being modified for several American retailers and will debut in 2017.
Within the US, Randa will utilize many resources to make Accessories Lab a success, including the support of MCG, the largest in-store merchandising service provider, to elevate product presentations at point-of-sale. Randa continues to invest in comprehensive consumer insight studies to make informed decisions pertaining to packaging, displays, product and preferred shopping methods, increasing sales by improving the customers’ overall shopping experience. The MCG field team assists in this best-practice by providing crucial customer feedback.
A full-sized prototype of the Accessories Lab has been built at Randa’s New York City showroom, where retail partners benefit from the concept in a 360 degree setting.
Randa continually creates original design concepts for product, packaging and displays to enhance the customer experience at point-of-sale. “Our Accessories Lab,” said David J. Katz, executive vice president and chief marketing officer, “demonstrates Randa’s ability to expand on new opportunities and deliver innovative shopping experiences from sketch to scale.”
For inquiries please contact Randa’s chief marketing officer & executive vice president, David Katz at KatzD@randa.net or general manager, Dene Heath at DHeath@ransal.com.au.
ABOUT RANDA
Randa produces men’s belts, small leather goods, neckwear, luggage, casual bags, jewelry, and seasonal accessories including footwear, hats, gloves, and gifts, bringing these to market through all channels of distribution, worldwide. More than the world’s largest men’s accessories company, Randa uses its scale and expertise to create and expand powerful brands, exceptional products and extraordinary shopping experiences. For more information visit www.randa.net.
ABOUT RANSAL – RANDA AUSTRALIA
Ransal is the Randa Accessories affiliate in Australia. Established in 2002, Ransal provides market leading lifestyle accessories to leading department stores, and branded partners. Utilising the most comprehensive global network of design, sourcing, development, QC, QA, and domestic infrastructure, Ransal is a proud leader in sourcing ethically from our vast network of international vendors. For more information visit www.ransal.com.au .
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