Merchandising and Design
Each Randa brand has a dedicated merchandising and design team to ensure full alignment to that brand’s DNA. The company maintains extensive archives of patterns, materials, hardware, and finished products for all divisions. A large sample and sewing room is located at the Chicago office allowing new belt and leather goods concepts to be prototyped rapidly. This industry-unique resource supports the creative process and expedites the production of new designs to which the market will respond.

The Randa neckwear creative and production processes are supported by technology that allows original hand-colored designs, created at Randa’s Design Center in Como, Italy, to be quickly transferred to a wide variety of fabrics. Once designs are finalized, the art is digitally transferred to Randa’s mills. This highly efficient process allows for new neckwear creations to be in stores in as few as six weeks after creative approval.

Randa luggage has the most advanced product design and industrial engineering team in the travelware industry, crafting brand-aligned unique components for each collection.

To provide retail partners with powerful point-of-sale gift assortments, Randa creates extensive seasonal collections covering a wide range of branded accessories including travel related items, jewelry, personal care, desk accessories, automotive accessories, and personal electronics cases.

Randa provides value-added packaging including leather covered boxes, valet trays, and collectable tins designed to enhance the value proposition of each product.Top

Sourcing and Quality Assurance
Sourcing and Quality Assurance teams work closely with merchandising and design to ensure the rapid and accurate
execution of all products.

This department also maintains a supplier base that is certified by Randa, its licensors and retailers. In order to maintain consistent quality, Randa’s QA teams are located overseas near the sources of supply. They inspect
production during each step of manufacturing and once again prior to shipment.Top

Sales
Randa’s sales teams manage and implement merchandise programs customized for each retailer. Their primary focus is to meet each retailer’s objectives by offering an extensive assortment of trend-right merchandise targeted toward customer demand, accurate sales analysis, and ongoing optimization.Top

Retail Analysis and Planning
In order to ensure that each Randa customer maximizes their retail sales potential, teams of Randa analysts based in Chicago and Xiamen, China, review live sales data and provide inventory replenishment recommendations at the SKU and door level. Where appropriate, Randa employs its Vendor Managed Inventory (VMI) capabilities to create reverse purchase orders and fully manage the inventory process. Top

Distribution
Randa’s US distribution centers include a 160,000 square foot, state-of-the-art facility, strategically located less than two miles from the International Cargo hub in New Orleans, LA, and a 230,000 square foot facility located near Port Elizabeth in Totowa, NJ.

The company has intensively invested in advanced information systems, materials handling equipment and the training of personnel to make order fulfillment accurate and economically efficient. With these facilities, Randa can distribute more than two million units monthly, including over 50,000 consumer direct drop shipments.

This capability allows Randa to work in direct partnership with each customer’s buying and planning departments to achieve long-term volume and profit goals. Randa has increased its investments in eco-friendly facilities programs including solar climate controls, motion-activated lighting, recycling, and waste management.Top

Marketing
Randa’s marketing teams manage all aspects of licensing, packaging, fixturing, consumer and trade advertising, public relations, in-store promotions, multi-channel integration, and trade shows.Top

Packaging & Fixturing
Packaging is developed in-house to support and enhance product impact at point of sale. In-store displays and fixtures are designed and developed internally to provide a thorough integration of product, brand image and effective presentation.Top

Gifts
With a team dedicated to the design, development and sourcing of innovative gift solutions, Randa provides extensive seasonal collections covering a wide range of branded accessories. These high-quality products are often paired with exceptional leather goods to make truly unique and desirable sets. Top

In-Store Service
Recognizing the invaluable benefit of point-of-sale merchandising, Randa created an industry-leading retail merchandising program. Today these services are available to vendors and retailers from Randa’s in-store merchandising company, MCG –
Market Connect Group.

MCG – Market Connect Group is a leading comprehensive retail merchandising service company offering manufacturers and retailers the support of more than 2,500 talented in-store specialists. These specialists assist with sales training, demonstrations, POSOS presentation, inventory, and replenishment.

MCG clients receive vital in-store service reports, market research, data, and photos interactively. MCG leverages technology and the internet to deliver customized training to each field specialist and to provide clients with immediate, relevant and up-to-date information, available 24/7.Top