More than the world’s largest men’s accessories company, Randa uses its scale and expertise to create and expand powerful brands, exceptional products and extraordinary shopping experiences. Randa: leading with accessories.
Randa produces men's belts, small leather goods, neckwear, luggage, casual bags, jewelry, and seasonal accessories including footwear, hats, gloves, and gifts, bringing these to market through all channels of distribution, worldwide.
The industry leader in scope and scale. We offer the broadest spectrum of choices and the highest caliber product to marquee retailers, worldwide. Aided by our unparalleled speed-to-market, unique technologies including 3-D and rapid-test modeling, and vast global development teams, we create, manufacture and deliver the finest men’s and boy’s accessories. Randa utilizes a proprietary global supply chain for belts, including the largest belt manufacturer in the western hemisphere, our Tata division.
Randa is using our expertise and leadership to leverage the growing men’s accessories business. We have created a unique Belt Lab as an incubator for identifying, stimulating and satisfying customer demand. We make it possible for consumers to be able to buy a men’s belt that is fashionable and functional, 24 hours per day 7 days per week, wherever, whenever, and however they choose to shop. And thus, we are increasing the size of the entire belt market.
From dress to casual, belts to suspenders and more, Randa builds outstanding product for the world’s top brands. Whether it is Kenneth Cole, Levi’s, Dickies, Columbia Sportswear, Nautica, or Tommy Hilfiger accessories, Dockers America’s largest belt brand or the extraordinary launch of Ryan Seacrest Distinction, Randa defines belts and furnishings for men.
Randa: The stylish and competitive furnishings advantage. Our extraordinary speed-to-market is propelled by a vertical business model and forward-thinking designs. In-house silk printing and a dedicated philosophy to live, work and create where neckwear dreams are born — Como, Italy, as well as 100 years of experience in neckwear and jewelry, illustrate our market leadership. From conception to delivery Randa nurtures each tie and piece of jewelry, four-in-hand or bow, cuff links to tie bars, whether Ryan Seacrest or Countess Mara, Kenneth Cole or Ben Sherman, to achieve the highest standard of success. 1 billion ties and over 100 years of history enable Randa to create premium quality and fashionable, neckwear and jewelry, better, faster, and more dependably than any other company.
Randa: Leaders of the core and explorers for more. Randa pushes the envelope, continually innovating and broadening into new product categories, wallets and seasonal goods among them. Successfully applying our strengths, speed-to-market, ingenuity, and global design and sourcing teams, Randa produces wallets and seasonal accessories that are functional and coveted. In creativity, construction, technology, and presentation, we elevate these classifications. Integrating RFID technology and unique design; creating packaging and bundling concepts to increase value; launching new product categories including seasonal hats, scarves, gloves, and footwear to expand our brand partners’ footprint; and identifying opportunities to support gift-giving. For brands inclusive of Wembley and Ryan Seacrest, Levi’s and Dockers, Randa’s wallets and seasonal products continually connect silos, offer brand and cross-merchandising expansion, enhance retail opportunities, and transform brand statements.
Creative solutions for lifestyle mobility. Thriving at the intersection of performance and design, Randa Luggage & Travel produces fashionable and affordable suitcases, carry-ons, casual bags, backpacks, and business cases for men and women. With leading-edge product design, merchandising and industrial engineering teams, we craft brand-aligned and uniquely styled collections. Anchored in superior construction and dressed in extraordinary style, Randa products lead their classification in style, design, materials, and function in a prestigious licensed and proprietary luggage brand portfolio that includes Tommy Bahama, Nautica, Diane von Furstenberg, Chaps, Weatherproof, and Timberland. We exceed expectations with tools of travel created for durability, organization, maneuverability, comfort, and easy care. Randa creates superior products that gratify our consumers’ desires and make their mobile lives effortless and more enjoyable.
Randa: Agile entrepreneurs. Randa’s culture is one which encourages self-examination, rapid go-to-market testing and eagerness to embrace change. Fundamental to that culture is our focus on licensed brands and brand alignment, rigorous commitment to market growth, powerful retail relationships, leadership in trends and forecasting, dedication to sell-through optimization, persuasive packaging design and customer engagement.
This culture lies at the core of our expertise and serves as a springboard to a greater vision, the creation and control of compelling intellectual property. Randa creates brands, products, processes, and experiences that delight customers and stimulate increased engagement. It is a journey of success for Randa, our associates and our partners.
Randa delivers a competitive advantage at point-of-sale via MCG and its 4,500 nationwide retail merchandisers. We merchandise, replenish, demonstrate, and sell product, champion brands and engage consumers at over 10,000 stores. Armed with selling data from Randa's analysts and forecasters in Shanghai and Chicago, Randa and its merchandisers provide sales summaries, market intelligence, buy plans and optimization, in real time.
For Randa, global is an attitude: an awareness of the changing and connected world marketplace. We recognize a shrinking world and growing markets, instantaneous communication and domino effects. We observe and distill trends, source and design product, and distribute via retail partners, worldwide. Our designers, sourcing teams, inspectors, logisticians, and analysts are based in Randa offices in 11 countries across 5 continents. We are global and much more. We are aware, responsive, adaptive, and growing. Just as designers and streetwear in Milan or New York or Johannesburg or Melbourne or Mexico City influence what people wear in Milwaukee and Dallas and Little Rock, Randa refines and harnesses the power of our expertise, creativity, information, and resources to bring our partners — The World.
At Randa, we are fully vested in the success of the whole as much as we cultivate the accomplishment of the individual. In the whole, our portfolio of 75 lifestyle brands is the successful marriage of a carefully considered brand matrix to a dynamic spectrum of all major lifestyles reaching across all demographics. From highly penetrated brands to emerging designers, from young to mature consumers, from affordable to luxury pricepoints, from active to relaxed products, ours is a balanced portfolio far-reaching in its scope and diversity. As for the individual, each design consummately aligns with our brand partner’s DNA; every product imbued with the brand’s voice. Laser-focused attention, innovative merchandising, dedicated sales teams, and brand ambassadors champion the brand’s message.
Founded in 1910, Randa has more than 100 years of institutional knowledge and continual transformation which we leverage to create success for our partners and ourselves throughout changing global economies, shifting channels of distribution, new materials innovation, and speed-to-market. From producing Purple Hearts during World War I and selling ties from a pushcart on Manhattan’s Lower East Side, each year our products and processes get steadily better, offer greater value, and adapt to current and local needs and desires.
Each year Randa reaches further, gets stronger and moves faster.
The Randa supply chain is global and end-to-end. From concept to consumer Randa has eyes, hands and minds on every touchpoint. From onsite 3-D sample making to in-store selling, quality assurance and in-house customs brokerage, Randa adds value at each step of the journey. It is Randa’s culture and competency to re-evaluate, reformulate and optimize every product, brand and process to flawlessly assure that our customers can buy precisely what they want, whenever and wherever they choose.
Randa sales managers meet with our retail partners’ buying and planning teams determining quantity, distribution and delivery dates for product launches. Meanwhile our forecasting managers in Chicago, New York, London, and Shanghai analyze daily and weekly sell-thru, and schedule production, receipt, distribution, and delivery.
Award-winning in-house packaging and component designers create display concepts, elements, markings, and related marketing tools which seduce customers at the point-of-purchase decision. Stop, touch, smile, and buy – you can’t pass by a Randa product or display without experiencing an emotional response.
Whether it is carry-on luggage or a suitcase handle, a wallet or an ice scraper, whichever step of the journey, every product is produced under supervision of Randa quality assurance inspectors monitoring the progress, quality and social compliance of the entire process.
Production is a global symphony of sorts: A tie is finished or a buckle manufactured in Hangzhou, China. A belt strap cut and finished in Central America, from hides purchased in Europe by our sourcing managers, is assembled by Randa’s factory in Guatemala City. All of it finely orchestrated to complete the manufacturing journey in the most time-efficient manner with high-quality results.
Randa Accessories has significant strategic and financial investments in Tata, the largest belt manufacturer in the Western Hemisphere. This investment in manufacturing provides Randa customers with a complete end-to-end supply chain for men’s leather goods, providing increased speed-to-market, unique access to Mexican, Central and South American tanneries and customers, and reduces supply chain risk.
Tata was founded in 1985 to export Guatemalan handcrafted leather belts, bags and other small leather goods to the United States. Tata has evolved into a major manufacturer of high quality dress and casual belts. With modern, efficient, and state-of-the-art Italian equipment, Tata not only produces exceptional high quality goods, but does so in large volume, with rapid deliveries, from a convenient location, and with little, or no, customs duties. Tata customers include a powerful portfolio of major retailers, importers, and global brands.
Once production is completed, an appropriate Randa office in places like Xiamen China, Guatemala and Chicago complete forms and documentation for transit and for our in-house customs brokerage to process. Ultimately one of our global logistics centers in New Orleans, Reno, Taunton, Toronto, Melbourne, Glenrothes, Johannesburg, or Mexico City, inspect the products once again and move them down high speed conveyor systems to be packed, weighed and shipped that same day to their final destination.
From product creation to product consumption - factory to workplace and store to closet - Randa is committed to great global citizenship, to providing positive impact for people, the environment and our communities. We meet the needs of today without compromising the needs of tomorrow. We are pledged to use safe materials, maintain and improve safe working conditions, and to support human rights. We are dedicated to reduce our consumption of essential resources including energy and water. And it’s working. Our sustainability initiatives have saved 1 million kilowatt hours of energy, our water conservation 1 million gallons of fresh water, per year, and our recycling program has saved more than 75,000 trees. Significantly, our newest facility is over 500,000 square feet of LEED Gold certified distribution space.
Randa, and our associates, support and engage with many charitable organizations including: Mercado Global (in Guatemala), Volunteers of America, Toys for Tots, The American Red Cross, The Marfan Heartworks Foundation, The Ronald McDonald Foundation, The American Heart Association, The Boys and Girls Clubs, KIDS - Fashion Delivers, Save the Children, The Ryan Seacrest Foundation, and The YMA Fashion Scholarship Fund. Randa and our associates make a difference.