More than the world’s largest men’s accessories company, Randa uses its scale and expertise to create and expand powerful brands, exceptional products and extraordinary shopping experiences. Randa: leading with accessories.
Randa produces men's belts, small leather goods, neckwear, luggage, casual bags, jewelry, and seasonal accessories including footwear, hats, gloves, and gifts, bringing these to market through all channels of distribution, worldwide.
Randa delivers a competitive advantage at point-of-sale via MCG and its 4,500 nationwide retail merchandisers. We merchandise, replenish, demonstrate, and sell product, champion brands and engage consumers at over 10,000 stores. Armed with selling data from Randa's analysts and forecasters in Shanghai and Chicago, Randa and its merchandisers provide sales summaries, market intelligence, buy plans and optimization, in real time.
For Randa, global is an attitude: an awareness of the changing and connected world marketplace. We recognize a shrinking world and growing markets, instantaneous communication and domino effects. We observe and distill trends, source and design product, and distribute via retail partners, worldwide. Our designers, sourcing teams, inspectors, logisticians, and analysts are based in Randa offices in 11 countries across 5 continents. We are global and much more. We are aware, responsive, adaptive, and growing. Just as designers and streetwear in Milan or New York or Johannesburg or Melbourne or Mexico City influence what people wear in Milwaukee and Dallas and Little Rock, Randa refines and harnesses the power of our expertise, creativity, information, and resources to bring our partners — The World.
At Randa, we are fully vested in the success of the whole as much as we cultivate the accomplishment of the individual. In the whole, our portfolio of 75 lifestyle brands is the successful marriage of a carefully considered brand matrix to a dynamic spectrum of all major lifestyles reaching across all demographics. From highly penetrated brands to emerging designers, from young to mature consumers, from affordable to luxury pricepoints, from active to relaxed products, ours is a balanced portfolio far-reaching in its scope and diversity. As for the individual, each design consummately aligns with our brand partner’s DNA; every product imbued with the brand’s voice. Laser-focused attention, innovative merchandising, dedicated sales teams, and brand ambassadors champion the brand’s message.
Founded in 1910, Randa has more than 100 years of institutional knowledge and continual transformation which we leverage to create success for our partners and ourselves throughout changing global economies, shifting channels of distribution, new materials innovation, and speed-to-market. From producing Purple Hearts during World War I and selling ties from a pushcart on Manhattan’s Lower East Side, each year our products and processes get steadily better, offer greater value, and adapt to current and local needs and desires.
Each year Randa reaches further, gets stronger and moves faster.